GE13 was the ultimate battle for Malaysia and such ferocity deserved something out of the ordinary. That came in the form of ELECTION CEREALS – a pair of specially designed cereal boxes featuring the 2 main contenders for the highest office in Malaysia.
Najib Treats and Special A were the brainchild of Vern Lee and Ben Wong, partners of KL based boutique advertising agency BW Creatives. This project was developed to encourage participation of young voters and to commemorate the mother of all elections with a finely crafted work of art.
Only 1000 boxes each were made, making each box a unique collectible. Profits were distributed to homes around KL.’
For more info – https://www.facebook.com/electioncereals