1945 to 1957 : New National Identity

emergency-design-periods

In 1945, Malaya went back into the hands of the British, which led to a new fervor for  nationalism. Graphic design that was developing in this new context attempted to show a more nationalistic undertaking, through its positioning of communications media and ideology of the nation. This period also saw a diversity of styles merging together while a process of acute filtration was being carried out. In the process of building a new national identity, unwanted imagery and symbolism (from internal and external factors) were deleted from all communications media. This period also saw an equal development between commercial communications and political propaganda; a visual and political struggle that continued until Malaya gained its independence.

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